Vevo adds 10 music video channels to Pluto TV
Vevo has partnered with Pluto TV to make its catalog of music videos available through genre-curated linear channels on the free streaming television service. The first channel, Vevo POP, launched on November 12th, with additional channels, including a holiday-themed one, planned to follow. This partnership expands Vevo's distribution network and Pluto TV's content offering, integrating music videos into a streaming TV setting.
Key Takeaways
- Vevo POP launched on November 12 on Pluto TV Channel 945.
- Vevo plans 10 all-new linear channels with official music videos and original content.
- Pluto TV says it has 18 million monthly active users in the US and 200 live, linear channels.
- Kevin McGurn said the deal expands Vevo’s distribution network for advertisers at scale.
- Jeff Shultz said the new Vevo channels add premium music video content to Pluto TV’s Music Video category.
Why It Matters
Vevo is moving its music video catalog into Pluto TV’s free, linear streaming environment, giving the company another distribution path and a new place to sell around premium music video inventory. For Pluto TV, the partnership adds a recognizable music brand and broadens its Music Video category with genre-curated channels. The immediate signal to watch is the rollout pace: Vevo POP launched on Channel 945 on November 12, and more genre channels, including a holiday-themed one, are promised next.
Read full article at recordoftheday.com
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