Vevo has partnered with Pluto TV to make its catalog of music videos available through genre-curated linear channels on the free streaming television service. The first channel, Vevo POP, launched on November 12th, with additional channels, including a holiday-themed one, planned to follow. This partnership expands Vevo's distribution network and Pluto TV's content offering, integrating music videos into a streaming TV setting.
Vevo is moving its music video catalog into Pluto TV’s free, linear streaming environment, giving the company another distribution path and a new place to sell around premium music video inventory. For Pluto TV, the partnership adds a recognizable music brand and broadens its Music Video category with genre-curated channels. The immediate signal to watch is the rollout pace: Vevo POP launched on Channel 945 on November 12, and more genre channels, including a holiday-themed one, are promised next.
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