Veset Stratus debuts on AWS Marketplace with per-hour playout pricing

The launch lowers the barrier for content owners to experiment with ad-supported linear channels without committing to traditional playout infrastructure or long-term contracts. By tying directly into AWS Media Services — MediaConnect, MediaLive, and CloudFront — Veset creates a complete cloud-native channel origination and delivery stack within a single AWS billing relationship. The per-hour pricing model is particularly suited to pop-up channels and seasonal programming, where 24/7 infrastructure costs don't pencil out. Watch whether content owners adopt Stratus for FAST channel launches at scale, and whether Veset's AWS Marketplace presence drives enterprise deal flow beyond its existing 15-country footprint.

Veset has continued expanding its AWS footprint since the Stratus launch. The company's enterprise-grade platform, Veset Nimbus, launched on AWS Marketplace in May 2023, followed by Veset AdWise, an ad-insertion product, in June 2024 (per Veset's news page). The company was subsequently acquired by PLAY, Inc. Ltd, a Japanese media company, as noted in Veset's April 2025 announcement of JPEG XS and multicast integration into Nimbus. Leadership also transitioned: the 2021 Stratus launch listed Igor Krol as CEO, while more recent announcements identify Gatis Gailis as CEO and Founder.

The broader cloud playout market is growing rapidly. Mordor Intelligence projects the playout automation and channel-in-a-box market to expand from USD 3.91 billion in 2025 to USD 9.29 billion by 2031, with cloud deployment capturing 41.36% of revenue in 2025 and growing at a 16.17% CAGR. OTT and streaming platforms commanded 38.72% of market share in 2025, the fastest-growing segment at 16.31% CAGR (per Mordor Intelligence, 2025).

Veset faces significant competition on AWS Marketplace from Amagi, whose CLOUDPORT platform is also listed there and has deployed over 2,000 channels across 40+ countries (per Amagi and AWS partnership page). In May 2024, Amagi announced a partnership with Astro, Malaysia's largest broadcaster, to migrate playout services to AWS — a deal comparable in scope to Veset's May 2025 partnership with Telekom Malaysia, which involved migrating ten regional channels to Veset Nimbus on AWS (per Amagi newsroom, May 2024; per IABM, May 2025).

Veset's self-service subscription model, introduced in November 2025, has reportedly attracted 213 customer trials within months, with Gatis Gailis citing demand for faster, simpler access to cloud playout (per Veset's news page, May 2025). The company also integrated JPEG XS and multicast networking into Nimbus in April 2025 and partnered with swXtch.io for cloud multicasting capability in July 2025, addressing a key barrier to cloud adoption for tier 1 broadcasters (per Veset, April 2025; per Broadcast Systems Integration News, July 2025).