Veset, a cloud playout provider, has entered the U.S. broadcasting market with Tarima TV selecting its AWS-native Nimbus platform to launch a 24-hour Spanish-language concert channel. The deployment enables Tarima to avoid upfront hardware investment and scale distribution via U.S. cable operators and CDNs.
Veset's Tarima deployment demonstrates that a full-time linear broadcast channel can originate entirely on AWS infrastructure, bypassing traditional hardware capex and engineering overhead — Tarima launched its first channel within weeks and can now create new linear channels with a few clicks. This matters because it lowers the barrier for niche, language-specific channels targeting underserved demographics; Tarima reaches 3.5 million US households as the only 24-hour Spanish-language concert channel in the country. CEO Igor Krol explicitly signaled Veset expects to launch more US-based channels, making the US broadcasting market a stated growth priority.
Veset Nimbus has built a client base spanning broadcast, FAST, and OTT distribution since its first subscriber, Fashion TV, came on board in 2016. The platform has powered channels for broadcasters including TV Azteca, ProSiebenSat.1, and Al Aan, demonstrating that the same cloud-native architecture Tarima TV relies on for its US Hispanic concert channel can serve both large-scale broadcast networks and niche content owners. Since 2023, Veset has operated as part of PLAY, Inc., a move that consolidated its position within a broader media-technology portfolio.
On the commercial side, Veset made Nimbus available through AWS Marketplace in May 2023, giving AWS customers a direct procurement path for enterprise-grade cloud playout without a separate vendor negotiation. The self-service portal lists FAST channel playout at $499 per channel per month with a free seven-day trial, a pricing model that aligns with Tarima TV's stated goal of avoiding upfront hardware investment and scaling new linear channels on demand.
Technically, Nimbus outputs IP streams over UDP, HLS, or RTMP and accepts live inputs via AWS MediaConnect, Zixi, SRT, RTMP, HLS, and RTP/UDP, covering the same transport protocols Tarima TV uses for distribution through Optimum, Suddenlink, and CDN delivery across Latin America. The platform also exposes a REST API for channel, schedule, and asset operations and is accessible through an MCP server at mcp.veset.tv, allowing automated or AI-assisted channel management. Advanced Television reported on the Tarima launch, noting that the channel reaches over 3.5 million US households and that Veset's CEO Igor Krol described the US expansion as a milestone with plans to launch additional US-based channels.
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