Veset Nimbus powers Tarima TV's cloud-native entry into US Hispanic TV

Veset's Tarima deployment demonstrates that a full-time linear broadcast channel can originate entirely on AWS infrastructure, bypassing traditional hardware capex and engineering overhead — Tarima launched its first channel within weeks and can now create new linear channels with a few clicks. This matters because it lowers the barrier for niche, language-specific channels targeting underserved demographics; Tarima reaches 3.5 million US households as the only 24-hour Spanish-language concert channel in the country. CEO Igor Krol explicitly signaled Veset expects to launch more US-based channels, making the US broadcasting market a stated growth priority.

Tarima TV's distribution has expanded beyond the operators named in the Veset announcement. Charter Communications added Tarima TV to Spectrum TV's Latino lineup in mid-July 2020, at no additional cost to Mi Plan Latino and Latino View subscribers (per Charter's corporate newsroom, June 2020). The channel subsequently joined DishLATINO in December 2020 as part of the Cine y Entretenimiento add-on package, priced at $5 per month (per PR Newswire, December 2020). Tarima's own website now claims coverage for over 60 million US Hispanics, well beyond the 3.5 million households cited at the time of the Veset deployment.

Veset itself underwent a significant ownership change after this announcement. In February 2023, Japanese media technology company PLAY, Inc. acquired Veset as a wholly-owned subsidiary for an undisclosed sum (per TV Technology, February 2023). PLAY, a subsidiary of Japan's largest television operator Nippon, had already integrated Veset Nimbus into its own KRONOS cloud playout service for the Japanese market. Following the acquisition, co-founder Gatis Gailis replaced Igor Krol as CEO; the article's reference to Krol as CEO predates this transition.

Veset continued expanding its product line post-acquisition. In February 2024, the company launched AdWise, a server-side ad insertion platform built on AWS for live and premium feeds, supporting linear TV, AVOD, and FAST channels (per Radical Moves PR, April 2024). Nimbus is also available through AWS Marketplace at $6.25 per hour per active channel, with usage-based pricing for egress and storage (per AWS Marketplace listing). Other Veset customers include CNN Brazil, which used Nimbus to expand distribution onto Samsung TV Plus, and LTV, which partnered with Veset for disaster recovery channel operations (per APB+ News, 2024).

The broader cloud playout market that Veset competes in continues to grow rapidly. Research firms estimate the FAST channel playout market at $1.25–$1.92 billion in 2024, growing at roughly 16% CAGR through 2033, with cloud-based deployments accounting for over 55% of total revenue (per Growth Market Reports and Dataintelo, 2024). Competitor Amagi reported 21% year-over-year growth in video hours processed on its CLOUDPORT platform, while Arqiva offers hybrid cloud playout options for broadcasters requiring on-premise control (per Mordor Intelligence, 2025).