Vertora uses Quickplay AI Studio for vertical mobile clips
Vertora, a global streaming and studio group, is utilizing Quickplay AI Studio to create vertical video clips for its mobile application. The AI Studio orchestrates content and models across multiple clouds to engage viewers. This collaboration aims to transform undecided viewers into engaged ones within the streaming service's app.
Key Takeaways
- Quickplay AI Studio generates vertical clips for Vertora’s mobile app.
- Quickplay orchestrates content and models across multiple clouds.
- The clips are surfaced inside the streaming service’s mobile application.
- The stated goal is to turn undecided viewers into engaged ones.
Why It Matters
Vertora is using AI to create mobile-first vertical clips directly inside its app, which points to a sharper focus on converting casual browsing into viewing. The architecture matters too: Quickplay says it is orchestrating content and models across multiple clouds, signaling that AI video workflows can span a distributed stack rather than sit in one environment. For StreamingMeme readers, the key signal to watch is whether Vertora expands this use beyond vertical clips and into other in-app surfaces.
Read full article at quickplay.com
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