Universal Pictures and Blumhouse are set to release the psychological thriller "Obsession" on Peacock, followed by a second window on Netflix. This streaming distribution plan follows the film's global theatrical gross of $150 million, including an Indian theatrical release on May 29, 2026.
This distribution strategy reinforces the evolving tiered release model for films with strong theatrical performance. Securing a primary window on Peacock likely aims to boost subscriber engagement for NBCUniversal's platform, leveraging the film's unexpected box office success. The subsequent Netflix window ensures broad audience reach and additional monetization as the film's initial streaming exclusivity wanes. Industry watchers should monitor the specific timeline between Peacock and Netflix releases, and how the film's sustained streaming performance compares across both platforms.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source