Tubi teams with TikTok on creator long-form video
Tubi has partnered with TikTok to develop long-form content derived from TikTok creators. This collaboration aims to bring short-form video creators into the streaming service's content offerings.
Key Takeaways
- Tubi partnered with TikTok to develop long-form content from TikTok creators.
- The collaboration is aimed at bringing short-form video creators into Tubi’s content offerings.
- The deal sits in the video streaming and delivery platforms category, not a broader entertainment announcement.
Why It Matters
For Tubi, the immediate effect is a new source of long-form programming built from TikTok creator talent. That ties a short-form social video pipeline to a streaming service catalog, giving Tubi a concrete bridge between creator audiences and on-demand viewing. It also reflects a broader overlap between social video platforms and streaming services around creator-led content. The next signal to watch is whether Tubi or TikTok names specific creator projects or release timing for the first long-form titles.
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