Synamedia Details Unified Video Streaming & Anti-Piracy Portfolio
Synamedia highlights its comprehensive suite of video streaming solutions for the B2B market, encompassing platforms, advertising, and anti-piracy tools. The company showcases its Senza, Iris, Synamedia Go, and Gravity platforms, alongside ContentArmor Watermarking, Quortex, and Scalable Edge CDN. Synamedia emphasizes its open, scalable, cloud-based offerings and its long-standing expertise in anti-piracy.
Key Takeaways
- Synamedia offers an integrated suite including Senza for user experience, Iris for addressable TV advertising, and Synamedia Go for OTT platforms.
- Security solutions include ContentArmor Watermarking for forensic content protection, building on 30+ years of anti-piracy experience.
- Video delivery products feature Quortex for just-in-time cloud streaming and Scalable Edge CDN for traffic management.
- The company positions its offerings as open, scalable, and cloud-based solutions.
Why It Matters
Synamedia's focus on an integrated, cloud-native portfolio addresses the industry's need for flexible and secure video delivery infrastructure. Consolidation of core services from a single vendor can simplify operations and reduce overhead for operators navigating complex streaming ecosystems. Watch for Synamedia's ability to drive adoption of these bundled solutions against specialized point-solution providers and to secure new partnerships that leverage cross-platform integration.
Additional Context
Synamedia recently announced a significant restructuring, selling its Video Network business to Lumine Group as of June 3, 2026, according to Broadband TV News. This divestiture allows Synamedia to concentrate on its integrated portfolio of Go, Senza, Iris, ContentArmor, and Gravity platforms. CEO Paul Segre stated this move facilitates faster innovation and deeper customer value by creating two distinct businesses with clear strategic directions, per a Synamedia press release dated June 2, 2026. The divested Video Network business will operate independently under the Quortex brand within Lumine Group.
In May 2026, Synamedia also partnered with FX Digital to enhance the user experience for its Go Shorts module, which converts existing content libraries into personalized, short-form feeds using AI, primarily targeting mobile-first audiences (Synamedia press release, May 1, 2026). This collaboration underscores Synamedia's strategy to integrate with best-in-class partners to enrich its platform offerings and cater to evolving viewing habits.
Read full article at synamedia.com
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