Substack maps a TV format with blog-style viewer interaction
Substack is exploring a future that integrates its newsletter format with TV programming, envisioning interactive content where viewers can engage directly with creators and stars. The platform aims to allow TV shows to be consumed in a blog-like format.
Key Takeaways
- Substack wants viewers to consume TV shows in a blog-like format.
- The proposed experience includes direct interaction with creators and stars in the comment section.
- The article frames the move as Substack exploring its "TV era."
Why It Matters
Substack is testing whether its core newsletter behavior — reading, commenting, and direct creator access — can be translated into video viewing. That puts a publishing-native interaction model into the streaming conversation rather than a conventional TV app approach. The only concrete product signal in the article is the comment section, so the next thing to watch is whether Substack turns that idea into a defined TV product or just an exploratory concept.
Read full article at businessinsider.com
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