State of Origin 2024 drew 10.789 million across broadcast and 9Now
The 2024 State of Origin rugby series in Australia reached over 10.7 million viewers across broadcast and streaming, with an average of 3.409 million viewers per match, up 14.9% year-on-year. The series also set new viewership records on Nine's BVOD platform, 9Now, averaging 788,000 viewers per match, an increase of 50.4% year-on-year.
Key Takeaways
- The three-game series averaged 3.409 million viewers per match, making it one of the year’s top TV events on overnight figures.
- 9Now averaged 788,000 viewers per match, with BVOD audience up 50.4% year on year.
- Game 3 drew 3.652 million Total TV viewers and 864,000 on 9Now, the platform’s highest rating live program of all time.
- Game 1 reached 5.244 million Total TV and 760,000 on 9Now; Game 2 reached 5.129 million Total TV and 739,000 on 9Now.
- Hamish Turner said the decider was the No. 1 program of the year on overnight ratings and praised Nine’s broadcast of the series.
Why It Matters
The immediate signal is that live sports still drives scale across both broadcast and BVOD: State of Origin 2024 pulled 10.789 million viewers overall, while 9Now averaged 788,000 per match. That gives Nine a clear proof point that marquee sports can lift streaming audiences alongside linear reach. The competitive takeaway is that 9Now now owns several all-time live-program records, including the series decider at 864,000 viewers. Watch the next major NRL window for whether Nine can repeat those BVOD gains outside State of Origin.
Read full article at nineforbrands.com.au
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source