Sportec Solutions Secures Seven-Year VAR Modernization Deal in Romania

This deal marks a critical shift toward centralized remote production in Eastern European sports media, mirroring standard operating models in the Bundesliga and MLS. By consolidating officiating in a single hub, the FRF reduces the logistical burden of on-site VAR vans while improving technical consistency via 4K-native feeds. For the broader ecosystem, it proves that specialized sports-tech providers like Sportec can scale enterprise-grade 4K infrastructure in emerging markets, potentially serving as a regional hub for neighboring competitions. Success here will likely accelerate the transition of domestic highlights and analysis workflows toward cloud-based or centralized operations. Watch for whether this facility begins hosting VAR services for UEFA club matches played in Romania by Q4 2026.

The expansion into Romania follows a period of rapid international growth for Sportec Solutions AG, a joint venture between Deltatre and the DFL (Deutsche Fußball Liga). In February 2026, the company was selected by the Austrian Bundesliga (ÖFB) as its technical service provider for an eight-season term. This contract replaced previous infrastructure to reduce operational costs while implementing the firm's 'Vieww' system, according to official company announcements in June 2026. Sportec also recently entered the Chinese market, signing a cooperation framework with Jiangsu Broadcasting Corporation in June 2026 to advance VAR technology and replay operator training across China’s professional and amateur leagues.

Domestically, the Romanian SuperLiga has seen a significant valuation increase in its media ecosystem. Per Tikitaka.ro reporting in July 2025, the Liga Profesionistă de Fotbal (LPF) announced a 10% rise in television rights value, reaching approximately €33 million annually. This financial growth is supported by exclusive rights holder EAD, which has actively sought digital expansion. In September 2025, EAD partnered with Ringier Sports Media Group (GSP.ro) to distribute real-time video highlights, targeting a mobile-first audience and increasing the demand for high-fidelity source feeds like the 4K systems now being installed by Sportec.

Technologically, Sportec continues to integrate its 2022 acquisition of Vieww, a provider of FIFA-certified goal-line and VAR systems, into its service stack. Its latest deployments leverage GPU-accelerated processing to convert SDI signals into high-quality individual frames for precise analysis, a standard now being exported from the German Bundesliga to the MLS and now the Romanian SuperLiga. The centralized hub model in Mogoșoaia specifically replicates the state-of-the-art operations center Sportec opened in Arlington, Texas, in early 2024 to manage all North American video reviews for Major League Soccer.