SoftMeet Launches Data-Free Live Streaming in South Africa with Telco Partners
SoftMeet is launching a data-free digital ecosystem in South Africa that includes a live streaming platform called SoftMeet Go Live, in partnership with mobile network operators MTN, Vodacom, Telkom, and Cell C. The platform functions on a reverse-billing model, eliminating data costs for users across various services, including educational tools and job listings. This initiative aims to address the high cost of digital access in South Africa, beginning with a 12-month data-free virtual learning intervention in Matlosana targeting 44 schools and 36,000 beneficiaries.
Key Takeaways
- SoftMeet Go Live is a data-free live streaming platform launching in South Africa in June 2026.
- The platform operates on a reverse-billing model with MTN, Vodacom, Telkom, and Cell C, making data usage free for users.
- Initial deployment includes a 12-month data-free virtual learning program for 44 schools and 36,000 beneficiaries in Matlosana.
- Beyond live streaming, the ecosystem offers data-free virtual teacher assistance, job listings, and student tracking tools.
Why It Matters
The launch of SoftMeet Go Live introduces a significant model for content delivery in markets with high data costs, directly impacting user accessibility. By eliminating data expenses through telco partnerships, the platform bypasses a major barrier to digital participation, particularly for educational and employment services. This strategy could set a precedent for content providers and telcos looking to expand reach in emerging markets. Watch for the platform's subscriber growth and user engagement metrics in its initial 12-month Matlosana deployment, as well as potential expansion into other regions or service areas.
Read full article at itweb.co.za
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