Sky Sports, NOW Secure Exclusive UK Cricket Rights for England-New Zealand 2026 Series
Sky Sports and NOW will provide live coverage of the England versus New Zealand Test cricket series, starting June 4, 2026. Coverage will be available on Sky Sports' linear channels and streaming platforms Sky Go and NOW. The article also provides the full schedule for the three-match series.
Key Takeaways
- The England v New Zealand Test series begins June 4, 2026, with the first match at Lord's.
- Sky Sports linear channels (Main Event, Cricket) will carry the live broadcast for UK viewers.
- Streaming access is available via Sky Go for Sky Sports subscribers and through NOW day or month memberships (£14.99/£34.99).
- The series comprises three Test matches running through the month of June 2026.
Why It Matters
This deal secures exclusive cricket content for Sky Sports and its streaming counterpart, NOW, reinforcing their position in the competitive UK sports broadcasting market. For streaming providers, premium sports events like this Test series remain a critical driver for subscriber acquisition and retention through direct subscriptions and flexible pass options. The continued reliance on traditional linear channels alongside streaming apps like Sky Go and NOW highlights the hybrid consumption patterns of sports viewers. Industry players should monitor how many new NOW memberships are driven specifically by this exclusive cricket content, particularly in comparison to other sports offerings.
Read full article at radiotimes.com
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