Sky Deutschland extends exclusive ATP coverage across DACH through 2033
Sky Deutschland has extended its exclusive broadcasting agreement with ATP Media for ATP Tour men's tennis competitions across Germany, Austria, and Switzerland until the end of 2033. The renewed deal covers all distribution platforms and includes public viewing rights.
Key Takeaways
- The renewed Sky Deutschland agreement keeps ATP Tour men's tennis exclusive in Germany, Austria, and Switzerland until 2033.
- The rights package covers all distribution platforms, not just linear TV.
- ATP Media also granted public viewing rights for commercial use under the extension.
Why It Matters
Sky Deutschland has locked in exclusive ATP Tour men's tennis coverage across the DACH market for seven more years, giving it long-term certainty over a premium live sports property. The extension also spans all distribution platforms and adds public viewing rights, which broadens where the rights can be used. For the streaming and pay-TV ecosystem, the key signal is that premium sports licensing is still being secured on long horizons. Watch for how ATP Media and Sky Deutschland describe distribution platform scope in the renewed deal as 2033 approaches.
Read full article at broadbandtvnews.com
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