Simba Content deploys Broadpeak technology for nationwide CDN in Brazil

This move signals a shift toward infrastructure independence for major broadcasters in Latin America's largest market. By building a private CDN rather than relying exclusively on public providers, Simba gains granular control over low-latency delivery and peak-traffic management—essential for live sports and high-scale events. The pivot to a CDNaaS model also transforms a cost center into a strategic revenue stream, positioning Simba as a regional infrastructure wholesaler. Watch for similar joint infrastructure plays by media conglomerates in Mexico and Argentina to offset rising commercial CDN fees.

The Simba deployment coincides with a period of rapid infrastructure maturation in the Brazilian streaming market. According to Grand View Research in March 2025, Brazil's video streaming sector is projected to reach $11.7 billion by 2030, growing at a CAGR of 22%. This growth is heavily concentrated in live streaming and mobile consumption, with IMARC Group noting in 2025 that Brazil reached 2.7 billion USD in market size, driven largely by 5G rollouts and smartphone penetration. This surge has increased the technical pressure on traditional delivery models, pushing local players to seek more efficient edge-computing solutions.

Broadpeak has been aggressively expanding its footprint in the region to meet this demand. Per an announcement from the company in September 2025, Broadpeak added new 'HyperPoPs'—caches capable of more than 1 Tbps throughput—in Mexico to bolster its Latin American CDNaaS capabilities. In August 2024, SBT, one of Simba's owners, previously selected Brightcove to power its standalone streaming app, highlighting the fragmented nature of the technical stack as broadcasters mix vendors for front-end apps and back-end delivery.

Furthermore, the Brazilian market is increasingly focused on technical anti-piracy measures to protect the significant growth in ad-supported and SVOD services. Per Telecompaper in July 2026, Simba's move into wholesale delivery is part of a broader trend where content owners take direct ownership of their distribution pipes to prevent the multi-billion dollar revenue leakage associated with unauthorized streaming. This strategy aligns with recent moves from European telcos like BT and Orange, which have also partnered with Broadpeak to implement multicast-assisted delivery technologies to manage the strain of high-concurrency live events.