SBS Secures Exclusive 2026 FIFA World Cup Rights for Australia
SBS secured exclusive Australian broadcast rights for the 2026 FIFA World Cup, making all 104 matches available live and free across its linear channels and SBS On Demand streaming platform. The article details how Australians can access the coverage across various devices and discusses home viewing setups, including recommendations for smart TVs and projectors.
Key Takeaways
- SBS has acquired exclusive Australian broadcast rights for the 2026 FIFA World Cup, requiring no additional sports subscriptions.
- All 104 matches of the expanded 48-team tournament will be available live and free across SBS, SBS VICELAND, and SBS On Demand.
- SBS On Demand offers full replays, 3-minute highlights, 12-minute extended highlights, and 30-minute mini matches.
- SBS On Demand supports major browsers, iOS/Android devices, Chromecast, Apple TV, Amazon Fire TV Stick, and specific Samsung, LG, and Hisense TV models.
- Newer Samsung Neo QLED and OLED TVs feature an AI Soccer Mode to optimize picture and sound for football broadcasts.
Why It Matters
SBS's exclusive, free-to-air coverage of the 2026 FIFA World Cup positions it as the sole destination for Australian viewers, potentially driving significant audience to its linear channels and the SBS On Demand platform. This strategy highlights the value of premium sports content in a competitive streaming market, leveraging a major global event to boost engagement without a paywall. The emphasis on multi-platform access, from smart TVs to mobile, acknowledges diverse consumer viewing habits. Industry observers should monitor SBS On Demand's user acquisition and engagement metrics during and after the tournament to assess the strategy's impact on its overall streaming footprint.
Read full article at channelnews.com.au
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