Samsung TV Plus is expanding into exclusive original programming, including the six-part docuseries "Hooligans: The ARCH Racing Project" starring Keanu Reeves and Gard Hollinger, produced by V10 Entertainment. The platform also expanded its partnership with creator Mark Rober for a two-hour live global event and launched MotoAmericaTV, an exclusive FAST channel featuring 200+ hours of live motorbike racing, citing a footprint of 100 million monthly active users.
FAST is no longer just a library warehouse—it’s becoming a commissioning battleground. With ~100M MAUs, Samsung can use home-screen distribution and device-level data to turn celebrity, creators, and niche live sports into premium ad inventory (and reduce reliance on third-party channel suppliers). This is the “OEM as super-commissioner” meme: smart TV platforms behaving like studios, not pipes. Expect LG/Vizio to respond, while mid-tier SVODs and traditional FAST aggregators face a new gatekeeper problem—original culture may increasingly be decided by whoever owns the default TV interface.
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