Samsung TV Plus turns FAST into a studio with Keanu
Samsung TV Plus is expanding into exclusive original programming, including the six-part docuseries "Hooligans: The ARCH Racing Project" starring Keanu Reeves and Gard Hollinger, produced by V10 Entertainment. The platform also expanded its partnership with creator Mark Rober for a two-hour live global event and launched MotoAmericaTV, an exclusive FAST channel featuring 200+ hours of live motorbike racing, citing a footprint of 100 million monthly active users.
Key Takeaways
- Samsung TV Plus greenlit an exclusive six-episode docuseries starring Keanu Reeves and Gard Hollinger, produced by V10 Entertainment.
- Samsung extended its partnership with creator Mark Rober for a two-hour live global event, doubling down on live/interactive programming.
- MotoAmericaTV launches as an exclusive FAST channel on Samsung TV Plus with 200+ hours of live racing via a multi-year partnership with MotoAmerica and V10.
- The strategy aims to create “appointment viewing” inside FAST, signaling a shift from aggregation to commissioning at OEM scale.
Why It Matters
FAST is no longer just a library warehouse—it’s becoming a commissioning battleground. With ~100M MAUs, Samsung can use home-screen distribution and device-level data to turn celebrity, creators, and niche live sports into premium ad inventory (and reduce reliance on third-party channel suppliers). This is the “OEM as super-commissioner” meme: smart TV platforms behaving like studios, not pipes. Expect LG/Vizio to respond, while mid-tier SVODs and traditional FAST aggregators face a new gatekeeper problem—original culture may increasingly be decided by whoever owns the default TV interface.
Read full article at vitrina.ai
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