Roku Launches NHL Zone, Centralizing Live Games and Content on Platform
Roku has partnered with the NHL to launch "NHL Zone," a new centralized hub on its streaming platform. This hub will feature live national and regional games, scores, highlights, recaps, and NHL FAST channel programming. This initiative follows similar sports hubs created by Roku for the FIFA World Cup and WNBA.
Key Takeaways
- Roku and the NHL launched "NHL Zone" on the Roku streaming platform.
- The hub features live national and regional NHL games, scores, highlights, and recaps.
- NHL Zone also includes programming from NHL FAST channels.
- Roku previously launched similar sports hubs for the FIFA World Cup and WNBA.
Why It Matters
Roku's integration of the NHL Zone marks a continued strategy to aggregate sports content directly within its platform, moving beyond just distributing apps. By offering centralized access to live games, highlights, and dedicated FAST channels, Roku aims to increase user engagement and time spent on its platform. This follows similar moves with the FIFA World Cup and WNBA, positioning Roku as a destination for specific sports audiences. Industry players should watch for how deeply Roku integrates additional sports properties and whether this aggregation model significantly impacts traditional sports broadcasting consumption patterns.
Read full article at cablefax.com
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