Roku Expands FAST Lineup With Four New Free Live Channels
Roku has added four new free live channels to its platform, including FIFA Plus Women, FIFA Plus Español, Sports Illustrated, and Stingray Hooked. These channels are available through Roku's Live TV guide on Roku TVs and devices, supporting Roku's strategy to expand its free content offerings and attract cord-cutters. This move follows Roku surpassing 100 million streaming households worldwide.
Key Takeaways
- Roku added FIFA Plus Women, FIFA Plus Español, Sports Illustrated Channel, and Stingray Hooked to its free live channel lineup.
- The new channels are accessible via Roku's Live TV guide on Roku TVs and streaming devices.
- The FIFA Plus channels aim to capitalize on increasing interest in football, particularly women's football and the upcoming World Cup.
- This expansion is part of Roku's broader effort to grow its content catalog, having added 19 FAST channels in May.
- Roku recently announced surpassing 100 million streaming households globally.
Why It Matters
Roku's continuous expansion of its free ad-supported television (FAST) offerings, including niche sports and lifestyle content, directly addresses rising subscription costs and aims to attract more cord-cutters. This move strengthens Roku's position in the competitive streaming aggregator market, leveraging its platform to host diverse content. The addition of dedicated FIFA Plus channels, especially with a major football event approaching, indicates a targeted strategy to capture specific audience segments. Moving forward, continued additions to the Roku Channel's FAST lineup and any corresponding viewership growth in response to these new channels should be closely monitored.
Read full article at primetimer.com
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