Roku Channel Store Integrates Prime Video for Consolidated Access
The Roku Channel Store lists Amazon Prime Video as an available application, detailing its offerings of live sports, linear broadcasts, and original content from Amazon MGM Studios. The listing highlights Prime Video as a consolidated service for SVOD and live-to-OTT content delivery on Roku devices.
Key Takeaways
- Prime Video is listed in the Roku Channel Store as an available application.
- The listing consolidates Prime Video’s SVOD and live-to-OTT content offerings on Roku devices.
- Content includes Amazon MGM Studios productions such as 'Road House,' 'The Lord of the Rings: The Rings of Power,' and 'Fallout.'
Why It Matters
This listing simplifies content access for Roku users, enabling them to find Prime Video's diverse offerings, from on-demand movies and series to live sports and broadcasts, within a single store. For Amazon, deeper integration with major streaming platforms like Roku expands Prime Video's reach and reinforces its position as a comprehensive entertainment destination, competing with other aggregators and standalone services. This move underscores the ongoing trend of streaming platforms seeking wider distribution and simplified user access. Watch for similar integrations across other device ecosystems as platforms prioritize user convenience and broader audience capture.
Read full article at channelstore.roku.com
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