MLB has announced the availability of ROCKIES.TV for the 2026 season at a new lower price of "$74.99". The announcement promotes the streaming service as the primary platform to watch all action for the 2026 season.
The immediate effect is straightforward: MLB is using a lower $74.99 price point to position ROCKIES.TV as the main way to follow the Rockies during the 2026 season. That keeps the team’s viewing offer tied to a single streaming product rather than a broader TV package. For the streaming ecosystem, it is another example of sports rights being packaged directly around a team-specific service instead of traditional distribution. The concrete signal to watch next is whether MLB leaves the ROCKIES.TV price at $74.99 through the full 2026 season or changes it later.
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