Gray Media Turns Local TV into a Single Streaming Stack
Gray Media deployed a new cloud-native streaming platform across its 113 legacy TV markets, consolidating 1,300 digital touchpoints (websites, mobile apps, and smart TV apps) into a single architecture built with Quickplay and Google Cloud AI. The rollout centrally manages 269 live channels and 123 FAST channels, with distribution across platforms including Amazon Prime/Fire TV, Roku, Samsung TV Plus, and Vizio, and is positioned to support personalization, faster news delivery, and ad insertion.
Key Takeaways
- Gray consolidated 163 websites, 326 mobile apps, and 815 smart TV apps into a single cloud-native platform
- Central operations now manage 269 live channels plus 123 FAST channels across major CTV ecosystems
- Quickplay provides orchestration for channel management, scheduling, ad insertion, and distribution workflows
- Google Cloud AI (Vertex AI + Gemini) is positioned as the personalization and real-time viewer intelligence layer
- Gray claims early gains in cost reduction, engagement, speed-to-news, and ad value from the unified rollout
Why It Matters
This is the “local stations become streamers” play, executed at scale: one operator standardizing product, data, and ad workflows across 113 markets—essentially treating local TV like a platform business. If Gray can unify identity, inventory, and distribution across Roku/Samsung/Vizio/Prime while using AI to personalize and accelerate breaking news, local media stops being a patchwork of apps and becomes a measurable, sellable streaming network. The meme to watch: the next battleground isn’t just FAST channels—it’s who owns the local stack (data + ad tech + distribution) end-to-end.
Read full article at stocktitan.net
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