Professional video and Pro AV converge as Integrate 2026 adds broadcast zone

This convergence marks the end of siloed video engineering. As corporate and educational entities demand broadcast-quality reliability, the technical stack is unifying around IP protocols like SMPTE 2110 and NDI. For the streaming ecosystem, this means a broader talent pool and standardized hardware that works across live broadcast and enterprise environments. The immediate implication is a shift from proprietary hardware to network-heavy, software-defined architectures. This allows smaller content creators to access high-end tools while forcing traditional broadcasters to adopt the agility of Pro AV. Watch for the 2026 adoption rates of SMPTE 2110-22 (JPEG-XS) as a bellwether for how successfully broadcast quality can scale across standard network infrastructures.

The transition toward unified IP video is backed by significant market momentum. Per AVIXA’s 2025 Industry Outlook (IOTA), broadcast AV has become the second-largest segment in the global Pro AV market, generating over $44.2 billion in annual revenue. This surge is fueled by enterprise clients; per platformcomms (March 2026), corporate buyers now account for 6% of all broadcast camera sales, triple the 2% recorded in 2019. Furthermore, capture and production technology alone represent a nearly $19 billion market subset as organizations move storytelling functions in-house.

Technical standards are evolving to support this hybrid reality. While SMPTE ST 2110 remains the benchmark for uncompressed, deterministic broadcast, NDI has dominated agile workflows. Per videoexpert.eu (December 2025), ST 2110 is preferred for mission-critical synchronization via Precision Time Protocol (PTP), while NDI 6 has expanded utility by adding HDR and 10-bit color support for 1Gb networks. Industry analysts at Caretta Research note that the 'AV-broadcast' overlap is growing at a 2.9% CAGR through 2027, twice as fast as traditional media technology.

Hardware vendors are increasingly moving toward multi-protocol support to capture this converging market. Per Key Code Media (December 2024), major manufacturers like Ross Video and Panasonic are now releasing products that natively support both NDI and SMPTE 2110. This allows a single production environment to use ST 2110 for its core uncompressed backbone while utilizing NDI for monitoring, remote contribution, and edge delivery. As of 2026, roughly 38% of all Pro AV deployments use IP-based distribution, a figure projected by Netgear AV to reach 65% by 2030.