A survey conducted by TVBEurope, TV Tech, and Caretta Research indicates that 70 percent of broadcasters still rely on SDI as their primary infrastructure, with IP adoption largely confined to like-for-like hardware replacements. The findings reveal a significant disconnect between vendor expectations for COTS deployment and the actual preferences of broadcasters, who remain cautious about the complexity of IP-based workflows.
The persistent reliance on SDI suggests a significant friction point in the transition to software-defined workflows. While vendors push for COTS-based agility, broadcasters remain wary of the technical complexity and lack of perceived business efficiency in current IP offerings. This disconnect indicates that the streaming industry's move toward unified, flexible infrastructure is happening much slower than the marketing narrative suggests, potentially delaying the cost savings associated with facility-wide IP migration. Watch for whether upcoming master control room upgrades in 2027 shift the needle toward broader SMPTE ST 2110 adoption or simply create more isolated hardware-dependent silos.
Recent industry efforts, such as the SDI-to-IP transition showcased at IBC, highlight the ongoing engineering challenges broadcasters face when attempting to modernize legacy facilities.
A survey by Caretta Research and TVBEurope reveals that 70% of broadcasters still rely on SDI as their primary infrastructure. This persistent reliance highlights a disconnect between vendor-pushed IP adoption and broadcaster needs, suggesting that the industry's transition to software-defined workflows is moving significantly slower than marketing narratives previously suggested.
According to a survey by Caretta Research and TVBEurope, 70% of broadcasters continue to rely on SDI as their primary infrastructure.
SMPTE ST 2110 is currently the leading IP protocol used by both broadcasters and technology vendors.
Only 22% of buyers have deployed IP across most of their operations, with many limiting implementation to isolated 'IP islands'.
Only 14% of customers are currently using COTS, which is significantly lower than the 30% figure that many vendors believe.
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