Amazon's Prime Video has partnered with Sidemen Productions to create a new cooking series. The series will be released in a staggered fashion, premiering on both YouTube and Prime Video.
This puts a Prime Video title into a two-platform launch pattern, with YouTube and Prime Video both carrying the same cooking series. The deal also ties Amazon to Sidemen Productions, the prodco behind The Sidemen, highlighting how streaming services are working with creator-led studios as distribution partners. The specific signal to watch is how the staggered release is executed across YouTube and Prime Video, since the article says both platforms will premiere the series.
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