Prime Video and Sidemen launch cooking series across two platforms
Amazon's Prime Video has partnered with Sidemen Productions to create a new cooking series. The series will be released in a staggered fashion, premiering on both YouTube and Prime Video.
Key Takeaways
- Amazon’s Prime Video is partnering with Sidemen Productions, the production company behind YouTube collective The Sidemen.
- The new project is a cooking series, not a scripted or reality format.
- The series will premiere on both YouTube and Prime Video.
- The release plan is described as a staggered release deal.
Why It Matters
This puts a Prime Video title into a two-platform launch pattern, with YouTube and Prime Video both carrying the same cooking series. The deal also ties Amazon to Sidemen Productions, the prodco behind The Sidemen, highlighting how streaming services are working with creator-led studios as distribution partners. The specific signal to watch is how the staggered release is executed across YouTube and Prime Video, since the article says both platforms will premiere the series.
Read full article at c21media.net
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source