Prasar Bharati's WAVES OTT Premieres First Original Feature Film in New Delhi
Prasar Bharati's WAVES OTT platform hosted the premiere of its feature film, "Della Bella Badlegi Kahaani," at Akashvani Bhawan in New Delhi. WAVES OTT aims to be India’s public service streaming platform, offering diverse content including original films, documentaries, radio shows, regional cinema, DD archives, live TV, and online shopping.
Key Takeaways
- WAVES OTT, from Prasar Bharati, held the premiere of its feature film "Della Bella Badlegi Kahaani" in New Delhi.
- The platform aims to be India's public service streaming offering, combining legacy content with digital innovation.
- WAVES OTT's content slate includes original films, documentaries, radio shows, regional cinema, DD archives, live TV, and online shopping.
- Prasar Bharti Chairman Navneet Sehgal emphasized the platform's mission to be a trusted, family-first service celebrating Indian diversity.
Why It Matters
The launch of "Della Bella Badlegi Kahaani" marks a significant step for Prasar Bharati's WAVES OTT as it expands into original film content, challenging the existing private streaming landscape in India with a public service mandate. By blending DoorDarshan's extensive archives with new digital formats and e-commerce, it offers a distinct proposition focused on cultural diversity and family-friendly viewing. This move could influence content strategies for other regional players and public broadcasters globally, offering a template for leveraging legacy media in a streaming-first world. Industry observers should watch user adoption rates and government content investment levels to assess its market impact beyond initial cultural outreach.
Read full article at newsonair.gov.in
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