POP.STORE secures VidCon 2026 title sponsorship to showcase agentic AI
POP.STORE, operator of the ECHO-ME agentic AI platform, announced its title sponsorship of VidCon Anaheim 2026. The article highlights how ECHO-ME uses five AI agents to automate business management tasks for creators, enabling them to focus more on content creation and audience engagement. This move reflects a growing industry focus on providing advanced tools to support the creator economy's infrastructure.
Key Takeaways
- ECHO-ME deploys five AI agents to automate social engagement, sales attribution, audience segmenting, brand deal monitoring, and vertical-specific tasks.
- POP.STORE now supports over 20,000 creators, positioning its platform as an end-to-end operating system rather than a single-point solution like Shopify.
- Early data from users suggests ECHO-ME saves creators approximately two hours per day by automating administrative and community management tasks.
- VidCon 2026 will feature new industry categories, including a dedicated panel for real estate agents using content to drive high-value commerce.
Why It Matters
The sponsorship represents the first time in VidCon's 15-year history that the title partner is not a social video platform, marking a pivot from distribution to monetization infrastructure. By integrating five autonomous agents into a single system, POP.STORE is attempting to solve the 'disconnection' problem where creators manage disparate tools for DMs, analytics, and sales. This reflects a broader ecosystem shift toward 'agentic commerce,' where AI handles the logic of business operations rather than just assisting with content production. If effective, this lower overhead could democratize the 'creator-as-a-business' model for non-media professionals like real estate agents and consultants. Watch for ECHO-ME's adoption rates post-VidCon as a key signal for the viability of autonomous AI management.
Additional Context
The rise of agentic AI marks a significant evolution in the creator economy, which is projected to exceed $500 billion globally by late 2026, per Statista and market analysts. Unlike first-generation generative AI tools that required manual prompting for each task, the 'agentic' shift involves autonomous software capable of planning and executing multi-step workflows. Per Gartner, June 2026, 40% of enterprise applications are expected to embed task-specific AI agents by year-end, a massive increase from less than 5% in early 2025. This technological pivot is driving a new wave of 'agent-native' startups, including competitors like Agentio and RHEI, which focus on automating the friction-heavy brand deal and sponsorship lifecycle.
In the broader market, platform giants are also racing to own the interface layer for these agents. Per Seafoam Media, June 2026, Google recently unveiled a 'Business Agent for Leads' that replaces static forms with autonomous Gemini-powered chat, while Meta has introduced 'AI Connectors' to allow external platforms to manage ads directly through agentic stacks. Analysts at Kintari noted in March 2026 that this 'autonomous commerce' infrastructure could facilitate over $50 billion in market value by 2028 by allowing single creators to manage hundreds of digital storefronts simultaneously. For VidCon, replacing traditional sponsors like YouTube or TikTok with a B2B infrastructure provider like POP.STORE highlights that the industry’s current pain point has moved from finding an audience to managing the scale of one.
Read full article at netinfluencer.com
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