Viacom-owned Pluto TV has launched a dedicated "Degrassi" channel in the U.S. and U.K. The channel features past installments of the Canadian teen drama franchise, specifically "Degrassi: The Next Generation" and its continuation "Degrassi." This launch follows DHX Media's rebrand to WildBrain, which owns and distributes the "Degrassi" franchise.
Pluto TV is using a single-franchise channel to deepen its free, ad-supported lineup with recognizable library content that already has a defined fan base. The move also keeps the Degrassi catalog visible across both the U.S. and U.K. while WildBrain consolidates ownership and distribution under its new brand. The clearest signal to watch is whether Pluto TV expands the channel beyond Degrassi’s two featured series or adds similar branded channels from WildBrain’s catalog.
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