Pluto TV adds a dedicated Degrassi channel in U.S., U.K.
Viacom-owned Pluto TV has launched a dedicated "Degrassi" channel in the U.S. and U.K. The channel features past installments of the Canadian teen drama franchise, specifically "Degrassi: The Next Generation" and its continuation "Degrassi." This launch follows DHX Media's rebrand to WildBrain, which owns and distributes the "Degrassi" franchise.
Key Takeaways
- The Degrassi channel launched Oct. 1 on Pluto TV in the U.S. and U.K.
- Programming includes Degrassi: The Next Generation (2001-2009) and Degrassi (2010-2015).
- Degrassi: The Next Generation starred Aubrey Graham, now known as Drake.
- WildBrain owns and distributes the Degrassi franchise after DHX Media’s rebrand last week.
- DHX Media acquired Degrassi producer Epitome Pictures for $33 million in 2014.
Why It Matters
Pluto TV is using a single-franchise channel to deepen its free, ad-supported lineup with recognizable library content that already has a defined fan base. The move also keeps the Degrassi catalog visible across both the U.S. and U.K. while WildBrain consolidates ownership and distribution under its new brand. The clearest signal to watch is whether Pluto TV expands the channel beyond Degrassi’s two featured series or adds similar branded channels from WildBrain’s catalog.
Read full article at playbackonline.ca
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