Peacock Leverages Partner Deals for 'Love Island USA' Free Access
Peacock has premiered the eighth season of "Love Island USA" on June 2, adopting a daily release schedule for the initial week. The streaming service is utilizing distribution partnerships with DirecTV and Instacart+ to offer promotional access, allowing users to watch the show without a direct free trial from Peacock itself.
Key Takeaways
- "Love Island USA" Season 8 premiered June 2 on Peacock, with daily episode releases for the first week.
- Peacock does not offer a direct free trial for its service.
- Users can gain free Peacock access through DirecTV subscription packages (two months free) or Instacart+ membership (Peacock Premium included).
- DirecTV offers a five-day free trial that includes Peacock access, enabling short-term free streaming.
- Instacart+ includes Peacock Premium (ad-supported) with its membership, which offers a 14-day free trial.
Why It Matters
Peacock's strategy to forgo a direct free trial while offering access through DirecTV and Instacart+ indicates a focus on leveraging established platforms for subscriber acquisition. This approach aims to reduce direct churn common with standalone free trials by embedding Peacock within existing service bundles. The move highlights continued innovation in distribution and indirect user acquisition for long-form content. What to watch next is whether this partner-driven free access model expands to other premium content or becomes a standard for new season premieres across NBCU properties.
Read full article at hollywoodreporter.com
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