Parks Associates plans 8,000-household video services dashboard
Parks Associates announced the upcoming Q1 2026 'Video Services Dashboard' report, which will provide a visual representation of critical indicators for video service providers. The report is based on survey data from 8,000 U.S. internet households and tracks foundational market metrics such as service adoption, household spending, churn, and key industry players. It will cover video services market overview, pay-TV trends, streaming business models and leaders, and service churn and NPS.
Key Takeaways
- The Q1 2026 Video Services Dashboard is based on survey data from 8,000 U.S. internet households.
- Parks Associates says the sample represents all U.S. internet households by demographics, which were 91.2% of U.S. households at year-end 2024.
- The dashboard covers service adoption, household spending, churn, and key tracking metrics on leading industry players.
- Planned sections include Video Services Market Overview, Pay-TV Service Trends & Competitors, and Streaming Services: Business Models & Market Leaders.
- The report also includes Service Churn and NPS, plus a methodology appendix.
Why It Matters
For video-service providers, this dashboard packages household-level demand, spending, churn, and NPS into one quarterly view. It gives streaming and pay-TV teams a single source for comparing adoption and business-model shifts across the U.S. internet household base. The key signal to watch next is the published Q1 2026 report itself, especially how Parks Associates frames pay-TV trends, streaming market leaders, and churn in the final dataset.
Read full article at parksassociates.com
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