Major OTT platforms, including Netflix, Amazon Prime, and Disney+, are launching vertical short-form video feeds. This move aims to compete with TikTok by adapting to smartphone viewing habits.
OTT platforms are bringing TikTok-style vertical feeds into their apps, which changes how users discover and sample video inside streaming services right now. The move shows Netflix, Amazon Prime, and Disney+ responding to smartphone-first behavior with a format built for quick scrolling, not long-form browsing. It also places major OTT interfaces closer to the short-form UX that TikTok popularized. What to watch next is whether these vertical feeds become a standard app feature across more streaming services beyond the three named platforms.
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