OPPO and Instagram enable near-lossless video uploads for Indian creators

The collaboration arrives as India's creator economy has reached a valuation of roughly $15 billion, growing over 900% since 2020 per research from Indeed in June 2026. This growth is heavily driven by short-form video; according to a Meta-commissioned IPSOS study from May 2026, 92% of surveyed Indian users prefer Reels over other short-form formats, and the platform attracts 33% higher engagement for creators compared to rivals. This dominance has led Meta to deepen its commerce integrations in the region, including May 2026 updates that allow creators to tag product catalogs directly from brands like Flipkart and Myntra within Reels.

Technically, the 'near-lossless' optimization targets bitrate, which remains a primary pain point for professional mobile video. Per reporting from Android Police in June 2026, Android 17 has introduced new platform-level responsibilities to handle media stacks more efficiently on flagship devices. This follows a strategy initiated by Samsung in 2024, which partnered with Instagram to support native HDR uploads. By securing direct engineering support from Meta, OPPO is attempting to neutralize the historical 'social media quality gap' between Android and the iPhone, ensuring that high-resolution footage from its Find X9 Ultra does not suffer from aggressive platform compression during the final upload phase.