Only 2.4% of websites fully block automated bot traffic

The surge in automated traffic targeting login and payment endpoints directly threatens streaming profitability through account takeover and credential stuffing. As bots now account for over 26% of total web requests, platforms face inflated infrastructure costs and distorted ad performance metrics due to invalid traffic. This shift forces a move away from simple IP blocking toward intent-based detection that analyzes behavioral sequencing and session context. The ecosystem must now distinguish between beneficial AI agents and malicious scrapers that spoof legitimate identities like ChatGPT or ClaudeBot. Watch for whether streaming services adopt mandatory passkeys or multi-factor authentication to mitigate the 735% spike in AI-driven login attempts.