The Academy of Motion Picture Arts and Sciences has announced plans to move its annual awards ceremony to YouTube starting in 2029. The shift aims to leverage YouTube's global reach and interactive capabilities to engage a younger, international audience, marking a departure from the organization's long-standing broadcast partnership with ABC.
The Academy's pivot to YouTube represents a definitive acknowledgment that traditional broadcast reach is no longer sufficient for premium live events. By prioritizing global accessibility and 30-language translation, the organization is trading the guaranteed, albeit declining, licensing fees of legacy media for direct control over its international fandom and interactive data. This move pressures other major awards bodies to reconsider their reliance on domestic networks as cord-cutting erodes the value of exclusive linear windows. Watch for the Academy's revenue reporting in 2029 to see if YouTube's ad-sharing or sponsorship models can match the $150 million previously generated by the Disney partnership.
Starting in 2029, the Oscars will move from ABC to YouTube, ending a broadcast partnership that began in 1976. Academy CEO Bill Kramer confirmed the shift, which includes 30-language translations and interactive elements. This move addresses declining linear ratings and prioritizes global accessibility over traditional domestic network licensing models.
The Oscars will transition to YouTube starting with the 101st ceremony in 2029.
The Academy is moving to YouTube to reach a growing international audience and gain direct control over interactive data, as traditional linear broadcast ratings continue to decline.
YouTube will host the main ceremony, the red carpet, nominations, and the Scientific and Technical Awards.
The YouTube broadcast will feature translations in 30 languages to better serve the Academy's international viewership.
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