Coolita and Tencent Cloud launch Indonesia's first national FAST alliance

The formation of the Indonesia FAST Media Alliance marks a strategic shift for Southeast Asia's largest economy as linear broadcasters move to capture connected TV (CTV) ad spend. By leveraging Tencent Cloud infrastructure, local networks can bypass individual development costs to achieve scale against global streamers. This move reflects a broader trend of regional broadcasters forming defensive tech coalitions to retain local audiences within the free-to-air ecosystem. Watch for the alliance's expansion to include smaller regional content owners, which will signal how effectively this model can aggregate fragmented inventory for programmatic advertisers.

The launch comes as Indonesia's OTT video market is projected to reach $1.7 billion by 2030, according to PwC reporting from July 2026. While subscription services currently lead, traditional television revenue in the country is still expected to grow to $2.9 billion by the end of the decade, suggesting a resilient linear market that is ripe for the hybrid FAST model. Recent market data from February 2026 indicates that internet penetration in Indonesia has reached 75%, creating a critical mass of users capable of supporting high-bandwidth streaming services on affordable smart TVs.

Tencent Cloud has significantly ramped up its presence in the region to support this digital transition. In June 2026, the company announced a $500 million investment to establish a third data center in Indonesia by 2030, specifically targeting local data sovereignty and high-density computing needs. Beyond infrastructure, Tencent Cloud introduced its international suite of AI agent solutions to the Jakarta market in July 2026, aiming to automate creative production and marketing workflows for Indonesian media enterprises. This technical foundation is intended to help local broadcasters manage the content metadata and personalization required for effective FAST channel operations.