Online video hits 68.4% of global TV subscriptions
Omdia reported that global online video subscriptions reached 2.24 billion by the end of 2025, marking a 17.6% year-on-year growth from 1.9 billion in 2024. This growth signifies that online video now constitutes 68.4% of the combined global TV and video subscription market, which totals approximately 3.3 billion subscriptions.
Key Takeaways
- Global online video subscriptions climbed to 2.24 billion by the end of 2025.
- Year-over-year growth reached 17.6%, up from 1.9 billion subscriptions in 2024.
- Online video now represents 68.4% of the combined global TV and video subscription market.
- The combined global TV and video subscription market totals around 3.3 billion subscriptions.
- Omdia provided the subscription figures in its new market data.
Why It Matters
Online video now holds more than two-thirds of the global TV and video subscription base, a clear sign that subscription volume has shifted decisively away from pay-TV. The 2.24 billion online video total also gives Omdia a concrete benchmark for tracking the category’s scale against the roughly 3.3 billion combined market. For streaming operators and pay-TV players alike, the key number to watch next is the split between online video and pay-TV subscriptions in future Omdia updates.
Read full article at broadbandtvnews.com
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