NRJ Group is migrating its mobile and web streaming services to Akamai Adaptive Media Player 2 (AMP2), marking them as the first net-new customer to deploy the solution. AMP2 is powered by Bitmovin’s Player, Observability, and Stream Lab technologies, combining playback, analytics, testing, and CDN infrastructure into a managed end-to-end solution. This collaboration aims to provide optimized high-quality streaming delivery at scale, with enhanced visibility into playback performance for NRJ Group.
This move by NRJ Group signals a consolidation trend toward integrated streaming solutions that combine player technology with CDN infrastructure. Ecosystem players should note the emphasis on reduced complexity and enhanced observability as key drivers for adopters. Watch for further announcements from similar media groups adopting comprehensive, managed streaming platforms, indicating a shift away from piecemeal vendor approaches.
The collaboration between Bitmovin and Akamai to enhance AMP2 has been a consistent theme over the past year. Akamai officially launched the Akamai Adaptive Media Player 2 (AMP2) on October 1, 2025, emphasizing its goal of setting a new standard in video playback, analytics, and device coverage (per Akamai press release, September 2025). This followed several years of partnership, with AMP2 building on Bitmovin's Player, Analytics, and Stream Lab technologies integrated with Akamai's content delivery and cloud compute infrastructure. Further strengthening this integration, Bitmovin announced that its Observability (formerly Analytics) is now available directly on Akamai Cloud for AMP2, providing real-time tracking and analysis of video streams (per IBC.org, June 2026). This allows streaming providers to gain deeper insights into viewer experience and ad performance, with Bitmovin's live and VOD encoders also running on Akamai Cloud. Industry sources such as Sports Video Group and TVBEurope also reported on the NRJ Group deployment, highlighting the focus on simplifying streaming workflows and delivering high-quality experiences (June 2026).
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