Retailer Snooze partnered with Nexxen and agency Match & Wood to optimize cross-screen advertising by using ACR data to reduce linear TV duplication. The campaign successfully reached 767,000 incremental streaming households by coordinating linear and streaming ad exposure.
This partnership demonstrates the growing necessity of ACR-driven data to solve the persistent problem of reach fragmentation in the Australian market. By moving beyond basic demographic targeting to behavioral exclusion, Snooze and Match & Wood have established a blueprint for maximizing ROI as audiences migrate from linear to CTV. For the broader ecosystem, this shift signals a move toward programmatic precision where streaming is no longer a secondary buy but a primary tool for capturing lost linear reach. Watch for whether other regional retailers adopt similar cross-screen measurement tools to justify shifting larger portions of their traditional TV budgets into digital streaming environments.
The Australian market is seeing a significant shift in media spend, with VOD advertising investment projected to grow as consumer preference for streaming platforms continues to rise.
Nexxen utilized ACR data to help retailer Snooze Australia reach 767,000 incremental households through a coordinated cross-screen advertising campaign. By identifying 69,000 overlapping households, the strategy managed by Match & Wood reduced ad duplication and improved budget efficiency, demonstrating how behavioral exclusion can effectively capture lost linear reach in the Australian market.
Snooze reached 767,000 incremental households through the cross-screen advertising campaign.
Match & Wood managed the campaign and utilized programmatic activation to reach incremental audiences based on real-time viewing behavior.
Nexxen used TV Intelligence and Cross-Screen Measurement to identify 69,000 overlapping households, allowing the brand to exclude those already reached by linear commercials.
The campaign reached 2.72 million total converged households by integrating linear TV and premium streaming environments.
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