Amazon CEO Andy Jassy reported that Prime Video has reached profitability and is generating a revenue run rate in the tens of billions of dollars. The growth is attributed to strong theatrical performance from Amazon MGM Studios and increased viewership for live sports, particularly Thursday Night Football.
The transition of Prime Video from a loss-leading Prime perk to a standalone profit center validates Amazon's heavy investment in premium IP and high-stakes sports rights. By achieving a multi-billion dollar revenue run rate, Amazon proves that a vertically integrated studio-to-streaming model can scale profitably without relying solely on e-commerce subsidies. This shift puts pressure on pure-play streamers to match Amazon's diversified revenue streams, which now span theatrical windows, subscription fees, and high-value sports advertising. Watch for how Amazon allocates this new capital toward upcoming sports rights auctions and the production of Season 5 and 6 of its tentpole series, Reacher.
Amazon CEO Andy Jassy confirmed that Prime Video has achieved a revenue run rate in the tens of billions, officially becoming a self-sustaining business unit. This milestone validates Amazon's strategy of investing in premium IP and live sports, proving that a vertically integrated studio-to-streaming model can scale profitably without e-commerce subsidies.
Yes, Amazon CEO Andy Jassy confirmed that Prime Video has reached a revenue run rate in the tens of billions of dollars, making it a self-sustaining business unit.
Amazon MGM Studios generated $1.2 billion in 2026 box office sales, with the film Project Hail Mary contributing $684 million to that total.
Live sports saw significant growth, with Thursday Night Football viewership increasing by 16% to an average of 17.7 million viewers per game, while NBA on Prime attracted over 2 million viewers during its second season.
Reacher Season 4 secured 66 million global viewers within its first 28 days of release.
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