Pebble has announced new playout automation contracts with broadcasters including Asharq and Dubai Media Incorporated following CABSAT 2026. The company is highlighting regional demand for its integrated channel systems that support UHD/HDR, SCTE workflows, and third-party MAM integration.
The expansion of Pebble's footprint highlights a specific regional demand for sophisticated, hybrid playout environments that bridge legacy hardware with modern UHD/HDR and SCTE workflows. As Middle Eastern broadcasters like DMI and Asharq scale their operations, the focus is shifting from simple channel origination to complex, multi-site disaster recovery and deep MAM integration. This trend suggests that infrastructure providers must prioritize interoperability with third-party devices to win large-scale regional tenders. The industry should monitor how these on-premises deployments evolve as broadcasters increasingly explore lower-cost integration paths between automation layers and wider media ecosystems.
Pebble has secured significant playout automation contracts across the Middle East, including a 12-channel deployment for Dubai Media Incorporated and operational consolidation for Asharq. These projects highlight a growing regional demand for hybrid, multi-site playout environments that integrate legacy hardware with modern UHD/HDR workflows and complex disaster recovery capabilities.
Pebble secured contracts with Dubai Media Incorporated, Asharq, and Al Mansour Channel.
Dubai Media Incorporated is deploying a 12-channel system to support main, backup, and disaster recovery environments.
Asharq has consolidated its playout operations for Bloomberg Asharq News, Discovery, and Documentary channels at the King Abdullah Financial District.
Yes, Pebble Automation and Integrated Channel systems now support Thmanyah channels 1-3 for live Saudi Premier League football broadcasts.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source