Slawomir Cyra, programming chief for Cyfrowy Polsat, will detail the company's international scripted strategy at NEM. The discussion will cover their needs for scripted content, focusing on their current programming and the success of 'The Farm.'
Cyfrowy Polsat is using NEM to spell out what it needs from scripted programming, which gives buyers and sellers a clearer read on its content priorities now. The discussion ties those needs to the company’s current programming and to The Farm, indicating that one existing title is part of the reference point. For the streaming and TV supply chain, the immediate signal is demand specificity rather than a broad commissioning statement. Watch for which scripted genres or formats Cyra identifies during the NEM session, especially how he frames them against The Farm.
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