NBCUniversal relaunches NBCSN with NBA and MLB rights
NBCUniversal announced that it is relaunching its NBCSN cable network next week, with the new NBCSN scheduled to launch on Monday. The relaunched network will feature content from the NBA, MLB, and other sports properties.
Key Takeaways
- NBCSN relaunches on Monday after NBCUniversal’s Thursday announcement.
- The new NBCSN will carry NBA games and MLB coverage.
- NBCUniversal says the network will also air other sports properties.
- The move revives the NBCSN cable brand rather than launching a new one.
Why It Matters
NBCUniversal is restoring NBCSN as a cable destination for live sports, with NBA, MLB and other properties on the schedule from day one. That gives the company another linear outlet for sports programming at a time when rights holders are still balancing cable distribution and streaming reach. The key signal to watch is Monday’s launch lineup on NBCSN, specifically which NBA and MLB packages NBCUniversal chooses to place on the network.
Read full article at sportsmediawatch.com
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