The NBA Play-in Tournament viewership on Prime Video is currently pacing ahead of last year's cable viewership numbers. This marks the streaming service's exclusive debut for the tournament.
Prime Video’s exclusive NBA Play-in debut is tracking above last year’s cable viewership, giving streaming a concrete audience comparison against a linear-TV baseline. For the broader sports streaming market, that matters because it is an early read on how an exclusive postseason-style property performs once it leaves cable. The only data point to watch next is the final viewership total for the full NBA Play-in Tournament on Prime Video, which will show whether the current pacing holds through the end of the event.
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