Naver adds North, Central America World Cup matches to CHZZK
Naver announced it will live stream all matches of the North, Central America and Caribbean World Cup on its CHZZK streaming platform starting May 28. This move involves broadcasting the entire tournament on its proprietary streaming service.
Key Takeaways
- Naver said CHZZK will carry all matches of the North, Central America and Caribbean World Cup.
- The live stream starts on May 28.
- The tournament will be available on Naver’s proprietary streaming platform, CHZZK.
Why It Matters
Naver is adding a full World Cup slate to CHZZK, giving its own streaming service a live sports property rather than a partial rights package. That matters because the move keeps the tournament inside Naver’s platform instead of sending viewers elsewhere, reinforcing CHZZK’s role in Naver’s video strategy. The concrete signal to watch is whether Naver continues to use CHZZK for complete tournament coverage beyond this May 28 launch.
Read full article at asiae.co.kr
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