Nagabhandham Secures Pre-Release OTT and Multi-Language Satellite Deals
Director Abhishek Nama has secured pre-release OTT distribution rights for the film "Nagabhandham" with Amazon Prime Video. Additionally, MAA TV acquired the Telugu satellite rights while ZEE TV secured satellite rights for Hindi, Tamil, Malayalam, and Kannada languages. This non-theatrical deal is notable given the selective market conditions.
Key Takeaways
- Amazon Prime Video secured the pre-release global OTT distribution rights for "Nagabhandham."
- MAA TV acquired the Telugu language satellite rights for the film.
- ZEE TV secured satellite rights for Hindi, Tamil, Malayalam, and Kannada languages.
- The multi-platform deal was completed ahead of the film's July 3rd theatrical release date.
- The pre-release deal is notable given recent selective market conditions for OTT and satellite rights.
Why It Matters
This deal demonstrates continued demand for high-budget, genre-specific content in the Indian streaming and broadcast markets, even with selective market conditions. Securing multi-language satellite rights alongside an OTT deal widens the film's immediate reach and monetization potential across different audience segments. The pre-release nature of these agreements indicates NIK Studios' confidence in "Nagabhandham" and potentially a strategic move to de-risk its investment early. Streaming platforms like Amazon Prime Video are continuously seeking strong local content to drive subscriptions and engagement. Future releases should be watched to see if similar pre-theatrical, multi-platform deals become a more common trend for large-scale Indian productions.
Read full article at teluguone.com
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