SBT courts mobile-first viewers beyond Silvio Santos nostalgia
SBT, part of the Silvio Santos Group, is seeking to reinvent itself to adapt to current audiences. The company aims to evolve beyond its traditional broadcast television roots.
Key Takeaways
- The Silvio Santos Group says it wants to reinvent Tele Sena, Jequiti, and SBT together.
- SBT is explicitly targeting the “cell phone generation,” not just legacy broadcast viewers.
- The article frames the effort as a break from audiences who mainly remember Silvio Santos from traditional TV.
Why It Matters
The immediate implication is that SBT is acknowledging that its traditional broadcast audience is no longer enough and is trying to reposition itself for viewers who live on mobile screens. That matters because the Silvio Santos Group is treating SBT, Tele Sena, and Jequiti as part of one reinvention effort rather than separate legacy brands. The article does not give product details or timelines, so the key signal to watch next is whether SBT follows this positioning with specific mobile-first programming or distribution changes.
Read full article at neofeed.com.br
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