Lionsgate Play Multi-DRM deployment secures premium catalog for Indian market

The Lionsgate Play Multi-DRM deployment highlights the critical need for studio-grade security in high-growth, high-piracy regions like India. By adopting NAGRAVISION’s technology, the platform ensures it can maintain distribution agreements with major Hollywood studios while protecting its regional originals from sophisticated illegal networks. This move reflects a broader industry shift where emerging market streamers must prioritize intelligence-driven security to sustain subscriber growth and revenue integrity. As the platform expands across eight Asian markets, the effectiveness of the NAGRA Venturi ecosystem in reducing unauthorized distribution will serve as a benchmark for other regional OTT players. Watch for whether this security upgrade leads to expanded licensing deals for premium Hollywood titles on the platform.

NAGRAVISION has been consolidating its streaming security portfolio under a unified platform as piracy operations grow more sophisticated. In June 2026, NAGRAVISION launched NAGRA Venturi, an intelligence-led streaming security offering that unifies its anti-piracy capabilities into a single AI-driven model, shifting the industry from fragmented, reactive tools to coordinated, data-driven action. The launch positions Venturi as the umbrella under which individual solutions, including video watermarking services and Multi-DRM, remain available as standalone components. Morten Solbakken, executive vice president and COO at NAGRAVISION, stated that piracy has reached an inflection point with AI in the hands of pirates, and that the platform is designed to fight AI with AI by giving operators the clarity to see the full threat picture and the focus to target the threats that matter most.

The business case for Multi-DRM in India is reinforced by escalating security threats across the content supply chain. TPN, the joint venture between MPA and CDSA, issued more security alerts in Q1 2026 than in all of 2025, with credential-based attacks and misconfigurations driving the surge. The TPN Star Report identified vulnerability management, cryptography, endpoint hardening, and access management as the weakest-performing controls areas, with the highest rates of non-compliance and the slowest remediation timelines. For platforms like Lionsgate Play that license Hollywood titles from multiple studios, demonstrating compliance with studio-mandated DRM and security standards is a prerequisite for securing premium content windows. The MPA estimates annual lost revenue to the U.S. economy from global online content piracy at nearly $30 billion, a figure that underscores why studios require verified content protection before releasing titles to regional OTT services.

On the technical side, NAGRA Venturi operates through three principles: clarity, focus, and impact. Clarity aggregates fragmented data from multiple sources into a single real-time view of piracy activity. Focus prioritizes high-value, time-sensitive threats so teams can act decisively during critical moments such as live sporting events. Impact ties every intervention to measurable business outcomes, coordinating disruption across the ecosystem rather than in isolation. . Because NAGRAVISION tracks the wider ecosystem rather than a single network, it can uncover pirate infrastructure and leaked content that individual operators may never see, then coordinate disruption across multiple points simultaneously. For Lionsgate Play, operating across eight Asian markets with varying device penetration and network conditions, this unified approach reduces the engineering overhead of managing separate while simplifying compliance audits across studio partners.