Lionsgate Play Asia has selected NAGRAVISION to implement its Multi-DRM solution within the NAGRA Venturi ecosystem to secure its OTT platform in India. The deployment aims to provide studio-grade content protection and a scalable framework to mitigate piracy as the service expands its content library.
The adoption of NAGRA Multi-DRM signals a shift toward unified security frameworks as streaming services face increasingly sophisticated piracy in high-growth markets like India. By integrating with the NAGRA Venturi ecosystem, Lionsgate Play Asia moves beyond basic encryption to a scalable, intelligence-led model that satisfies strict Hollywood studio requirements for premium assets. This move reflects a broader industry trend where B2B security providers are evolving from standalone tools to integrated platforms that protect both revenue and brand value. Watch for whether this deployment leads to a measurable reduction in illegal distribution as Lionsgate Play expands its regional and global content catalog.
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