Netflix has appointed IMG as its production partner for the 2027 FIFA Women’s World Cup, marking the streamer's first full-tournament sports acquisition. The partnership will leverage IMG’s remote production and IP-based infrastructure to manage live broadcasting across 64 matches in Brazil for audiences in the US and Canada.
Outsourcing production to IMG allows Netflix to bypass the massive capital expenditure required to build a global live sports broadcast operation from scratch. By utilizing IMG’s established IP-based remote workflows, Netflix can maintain high-fidelity, low-latency streams across multiple languages without deploying full crews to every Brazilian venue. This move signals a shift in the streaming ecosystem where tech platforms prioritize distribution and user experience while relying on specialized production houses for live event execution. Watch for the technical performance of the tournament draw in December 2026 as the first live stress test of this collaborative broadcast architecture.
Netflix has partnered with IMG to produce live coverage of the 2027 FIFA Women’s World Cup in Brazil. This deal covers 64 matches and 100 hours of studio programming. By outsourcing production to IMG’s remote IP-based infrastructure, Netflix avoids massive capital expenditures while delivering localized broadcasts to U.S. and Canadian audiences.
IMG will produce the coverage for Netflix, managing 64 live matches and over 100 hours of studio programming from a central facility in London.
Netflix will utilize remote workflows and long-distance IP connectivity to manage feeds from Brazil, delivering localized broadcasts in English, Spanish, and French.
Outsourcing allows Netflix to bypass the high capital expenditure of building a global live sports broadcast operation from scratch while maintaining high-fidelity, low-latency streams.
The tournament draw in December 2026 will serve as the first live stress test for the collaborative broadcast architecture.
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