Omdia forecasts the Latin American media and entertainment market will grow 15.4% to $62 billion in 2026, with online video contributing $35 billion. While streaming adoption is rising, the report identifies limited broadband penetration as a primary structural barrier to further growth in the region.
The projected 15.4% growth rate indicates that Latin America is expanding faster than the U.S. market, yet the stark divide between 91% TV penetration and 53% broadband access creates a unique ceiling for digital-only players. For the broader ecosystem, this infrastructure gap necessitates a shift toward hybrid models, including ad-supported tiers and deep telco partnerships to bypass connectivity hurdles. Netflix’s dominant revenue share suggests that early movers with localized pricing are best positioned to capture the $35 billion online video prize. Watch for whether regional fiber-to-the-home deployments can close the 38-point gap between television and streaming reach by 2027.
The Latin American media market is projected to reach $62 billion by 2026, with online video revenue hitting $35 billion. While the region is growing faster than the U.S., limited broadband penetration of 53% remains a major barrier, forcing companies to adopt hybrid models and telco partnerships to reach consumers.
The Latin American media market is expected to reach a total value of $62 billion by 2026.
Netflix is forecast to hold 63.8 million subscriptions in the region by 2026, capturing nearly half of all streaming revenue.
Limited broadband penetration, which currently stands at 53%, is identified as the largest infrastructure hurdle for regional digital entertainment growth.
Television penetration remains high at 91%, significantly outpacing the 35% penetration rate for SVoD services.
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