A report from Ampere Analysis indicates that Bell Media's Crave increased its SVOD commissioning volume by 58 titles in 2026, bucking a broader 21% decline in total Canadian market orders. This shift highlights a transition where domestic streaming platforms are becoming the primary production engine as traditional broadcasters reduce spending due to declining ad revenues.
The surge in original orders at Crave indicates that domestic streaming platforms are now compensating for the retreat of traditional linear broadcasters. As commercial and public broadcasters slash budgets amid declining ad revenue, Bell Media is prioritizing its digital slate to maintain market share. This transition reflects a broader ecosystem shift where local streamers, rather than global giants, are becoming the primary backers of regional stories. The move coincides with a regulatory pivot away from mandatory foreign streaming levies toward direct subsidies and tax incentives. Watch for whether the CRTC adjusts its domestic content requirements for linear channels as Bell Media continues to favor its SVOD service for premiering high-value scripted and unscripted titles.
Bell Media has been repositioning Crave as its flagship content investment vehicle amid a broader restructuring of its linear portfolio. In early 2025, Bell Media announced the closure of CTV News Channel and BNN Bloomberg as linear channels, redirecting resources toward digital platforms including Crave, signaling a structural pivot away from traditional broadcast distribution. The company also completed a round of layoffs affecting more than 400 positions across its television operations in February 2025, further consolidating its production and commissioning budgets around streaming-first strategies. These moves provide the operational backdrop for the 58-title increase Ampere Analysis identified in Crave's 2026 slate.
The regulatory environment governing Canadian content production has undergone significant revision. The CRTC's implementation of the Online Streaming Act (Bill C-11) has been contentious, with the regulator issuing its first-ever contributions order requiring foreign streaming services to contribute to Canadian content funds in 2025, though enforcement timelines have shifted multiple times. Meanwhile, the Canadian government announced in its 2025 budget a $1.5 billion investment in domestic screen-based production over five years, creating a parallel subsidy mechanism that reduces reliance on broadcaster-mandated spending. This dual-track approach, combining foreign platform contributions with direct federal funding, has given domestic players like Crave more flexibility in how they finance original commissions without bearing the full cost burden alone.
Crave's commissioning surge also reflects competitive dynamics within the Canadian SVOD market. Netflix Canada has maintained a steady output of domestic originals, with the platform announcing six new Canadian series in 2025 including adaptations of bestselling novels and true-crime docuseries, while Amazon Prime Video expanded its Canadian slate through co-production deals with domestic producers. Crave differentiates by focusing on English-language scripted drama and French-language content for Quebec, a segment where Quebecor's Club Illico and TVA Productions have also increased original output by approximately 20% year over year, according to Canadian trade reporting. The result is a market where total commissioning volume is declining but concentration among a smaller number of well-funded platforms is intensifying, with Crave capturing the largest single-platform share of new Canadian SVOD orders in 2026.
Bell Media’s Crave platform increased its original commissions by 58 titles in 2026, reaching 91 total projects. This surge provides a vital boost to the Canadian production market, which contracted by 21% overall. As traditional broadcasters cut budgets due to falling ad revenue, Crave has become the primary engine for domestic content.
Bell Media increased its total original volume for Crave to 91 titles in 2026, up from 86 in the previous year.
The broader Canadian production market contracted by 21%, with total market orders falling to 208 titles, matching 2023 levels but trailing 2025 output.
Unscripted content led the growth with 41 new titles, including a significant rise in reality television orders from four to 13.
Traditional broadcasters are reducing spending due to declining advertising revenues, leading to a shift where domestic streaming platforms are now compensating for the retreat of linear broadcasters.
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